The Know Daily - Tuesday 11 March 2025

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Five football teams in England are commissioning official poems for their clubs as part of a new initiative by the National Literacy Trust to encourage youth literacy. The ‘A Poem for your Club’ scheme will see participating clubs receive their own poet-in-residence and run writing workshops for fans, involving the local community with poem creation.

🥚 Protein power

Brits are increasingly incorporating more protein in their diets, according to a new survey.

Tell me more.
Half of respondents to a recent report said they’d increased their protein intake over the past year, whilst that figure rose to two-thirds for those aged 16 to 34. What’s more, online grocer Ocado said searches for high-protein foods like Greek yoghurt and chicken breasts have doubled over the last two years, and plant-based proteins, such as chickpeas and lentils, have also seen a big rise.

Why the interest?
Social media is reportedly a big factor, especially for younger people. Almost 50% of Gen Z cited Instagram and TikTok as inspiration to get more protein in their diets, and 35% of millennials reported the same. Ocado noted a 97% increase in cottage cheese purchases, following a resurgence of its use in recipes shared on TikTok. Plus, popular influencers like nutritionists Emily English and Kylie Sakaida – both of whom have audiences of millions – share high-protein recipes and emphasise the importance of having natural sources of protein in your diet. 

Anything else I should know?
Although protein was once mostly popular with bodybuilders, in recent years it's become a healthy staple for anyone, said a spokesperson from Ocado. Attitudes have largely changed regarding protein and now it's seen as vital for good health, rather than a tool for building muscle. Plus, consumers have become more conscious of where their protein comes from and favour more “natural, whole-food options”, over highly processed protein bars or shakes.

🏗️ Building Britain: The UK government has unveiled its Planning and Infrastructure Bill, which includes making the planning process easier and changing the way developers meet environmental standards. The move would create “the biggest building boom in a generation”, said deputy PM Angela Rayner.

• The bigger story: This is part of the government’s push to create 1.5m homes by the next election in 2029.

🌕 Moon marvelling: The skies will light up with a blood-red lunar eclipse this week – here’s how to catch it.

🏕️ Conservation camping: A new initiative will give outdoor enthusiasts access to nature restoration projects in UK locations previously off limits. 

🧸 Toys for tots: Campaigners are calling on the Welsh government to set up a network of toy libraries across the country to give children equal access to toys.

🪨 Restoration raffle: You could own a stone from the Notre Dame Cathedral’s original façade – here’s how.

🎶 Trailblazing talent: This rapper has been named Billboard’s Woman of the Year.

✈️ Seaside getaway: This Sicilian beach town is offering €1 all-inclusive holidays.

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Trivia answer: C) Mariah Carey will be this year’s headliner – see the rest of the line up here. 

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