The Know Daily - Thursday 16 April 2026

_{Read in 4m 08s ∙ Listening to Marc Atlas ∙}

There’s been a rare and exciting sighting in Honduras… A jaguar has been caught on camera for the first time in a decade, deep in the Sierra del Merendón mountains. Moments like this don’t come around often and conservationists say it’s an “awesome” sign that the big cats can still be found in the area! 🐆

🟢 What does B Corp mean?

You’ve probably spotted the B Corp logo on everything from coffee to shampoo. It signals a business is trying to do good – but how meaningful is that promise in reality?

Tell me more.
A B Corp (or Certified B Corporation) is a company that’s been assessed on its social and environmental impact, not just its profits. Certification is run by B Lab, which scores businesses on things like how they treat workers, their environmental footprint and how transparent they are. There are now 10,000+ B Corps worldwide, spanning everything from small start-ups to major global brands.

Where did it start?
The idea came from a growing push to use businesses as a force for good, moving away from a model that only considers shareholders. So, B Corp was launched in 2006 as a way to measure and prove that impact. Companies have to meet a minimum score and legally commit to considering stakeholders, not just profit.

What’s changing?
The system is currently undergoing a bit of a shake-up. Traditionally, companies could qualify by scoring well overall – even if they underperformed in certain areas. But new rules aim to tighten that, requiring businesses to meet minimum standards across every category, from climate impact to governance. As reported by The Guardian, the overhaul comes after criticism that certification had become too easy to obtain, raising concerns about whether it was still a meaningful signal of doing good.

So is it actually meaningful?
It depends who you’re talking to. Supporters argue B Corps show that companies can be profitable and responsible at the same time – something highlighted by The Observer, which points to a wave of UK firms balancing purpose with profit. Critics, however, say the label risks becoming a form of greenwashing, especially when large corporations with mixed track records are certified. The overhaul is an attempt to address that tension and restore trust in the label.

How can I use it in day-to-day life?
🛍️ See it as a quick way to spot brands that are thinking about impact, especially when you’re choosing between similar products.
📱 Compare brands with apps like Good On You (for fashion) or Yuka (for food and cosmetics) to help you sense-check claims beyond the B Corp label.
🕵️‍♀️ B Corps are required to be transparent, so if you’re curious, you can usually find detailed breakdowns of their scores online.

📉 A new poll suggests support for Nigel Farage’s Reform UK has fallen to 25% – down five points – ahead of local elections.

• The bigger story: The survey by More in Common shows the Conservatives on 21% and Labour close behind on 22%, narrowing the gap between the main parties. Reform’s drop takes it to its lowest level in a year, while Farage’s personal ratings have also declined compared to earlier in 2026. The poll comes just weeks before voters head to the polls in May, with all three parties now clustered within a few points of each other.

🍴 An interactive exhibition is encouraging visitors to taste edible earth and dirt from around the world. 

📱 A new age verification app for social media, which lets users prove their age using official digital ID without sharing personal data, will be rolled out soon, European Commission President Ursula von der Leyen has said.

🤭 "Lifelong sex education" will be debated in the House of Commons after MP Samantha Niblett secured time as part of her “Yes Sex Please, We’re British!” campaign.

🍺 A “vaccine beer” has been developed by an immunologist who aims to tackle vaccine hesitancy and fears of needles. 

🌠 A meteor shower is set to light up our skies from today and will peak on 22 April – the fireballs can even outshine Venus!

🏘️ A village in Ireland is up for sale (complete with a spa and library 👀)... but it will set you back €20 million.

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Trivia answer: C) More than 2.6 million colours were detected in analysed photographs of the vibrant city.

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