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- The Know Daily - Friday 29 August 2025
The Know Daily - Friday 29 August 2025
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Hello hello,
Did you miss us? We’re back after a little holiday and feeling pumped to bring all the latest news to your inbox. With that fresh energy, it got us thinking about doing a lil’ sprucing of things we might normally put off – like clearing that cupboard the junk gets hidden in (we all have one right!) or giving our online presence a makeover. So, we’ve teamed up with Marketing Essentials Lab to give you all the inside intel and need-to-know tips for elevating your LinkedIn profile – scroll down to discover all the secrets alongside our roundup of the week’s headlines and weekend recs 💕
Have a fab day,
Hannah
Editor
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UK NEWS
✈️ Ryanair staff are set to get more money for spotting and charging for oversized baggage, the company's chief executive has said.
🏛️ Labour is planning to remove peers who don’t contribute enough to the House of Lords, as well as introduce a mandatory retirement age.
✍️ At least six publications have taken down articles written by an AI-generated freelance writer called Margaux Blanchard – you won’t see her name cropping up here!
GLOBAL AFFAIRS
🪖 NATO should collectively reach the alliance's 2% of GDP defence spending target for the first time this year.
🌊 Tourists in Malta are supporting climate research by sharing holiday pics of the coastline with scientists.
🇨🇦 The Progressive Conservative party of Ontario reportedly spent nearly $300k on viral ‘Canada is not for sale’ hats during the province’s election campaign.
CULTURE
🧛♀️ Calling all Twilighters! All five movies from the Twilight series are set to return to cinemas this October.
🤼♀️ Sumo wrestling is coming to the Royal Albert Hall as the Grand Sumo Tournament is being hosted outside of Japan for the first time in 20 years.
🐆 Wildlife Photographer of the Year has shared a first look at its record-breaking number of entries – check out the amazing snaps.
WORK & INNOVATION
👩💻 38% of Gen Z employees want to work in the office because they feel lonely at home, new research has found.
🦪 A professor has teamed up with student musicians to inspire interest in research into Florida’s oyster decline.
🤖 Machines aren’t ready to replace human creativity just yet, according to a new report.
UPLIFTING STUFF
🐾 Corgi owners from around Europe came to celebrate the breed at the annual Corgi Race this week. The pics are a cuteness overload.
🥒 Pamela Anderson is now selling her very own limited-edition line of spicy pickles, with all proceeds set to be donated to the California Wildlife Center.
👩⚕️ Scientists have said that a simple new blood test could detect ovarian cancer in its early stages.
We don’t do clickbait or paywalls - which means we don’t make money in the same ways that traditional outlets do. We need your support in order to keep publishing and pay our journalists fairly. Can you help? 🫶
🗞 Read: Vanity Fair’s interview with Jennifer Aniston is an absolute must-read. Titled “Zen and the Art of Being Jennifer Aniston”, it explores how the actress has overcome years of intense tabloid scrutiny and found a sense of inner peace, or "quiet power", by leaning on a strong circle of friends, practicing self-care and letting go of the idea of a singular "happily ever after". Basically, a hug in an article.
🎧 Listen: NearlyParents by Jamie Laing and Sophie Habboo is the much needed sequel to their ongoing podcast. We’ve loved them through engagement, marriage and now they are sharing their journey to becoming parents. I’m not crying, you are!
📺 Watch: Anything with Suranne Jones is always a fan favourite and her latest series, Hostage, is no exception. The recent news about Taylor Swift has very much got us all in our lover era so rom-coms have been top of the agenda too – heartwarming and occasionally emotional, The Map That Leads to You fits the bill perfectly. Oh also, has the new season of Wednesday inspired anyone else to watch the classic The Addams Family? If not, I would highly recommend it.
🧑🍳 Cook: Bake your own bread, but make it fancy. This focaccia recipe is surprisingly easy to nail and always a welcome addition at an end of summer barbecue.
💗 Do: Bag five extra entries for our giveaway with Expat Explore for your chance to win a 7-day Taste of Italy tour for two. When in Rome, hey?
Fancy getting five additional entries to our giveaway with Expat Explore? Click ‘Yes please!’ and we’ll share your email with Expat Explore so you can stay up to date on future adventures and give you five bonus entries. |
Terms & Conditions (boring, but important!) can be found on our giveaway page.
A ‘bucket hat’ from which historic era has gone on display at Bolton Museum? |

Your LinkedIn essentials kit
We’ve all heard of the gender pay gap. But there’s another barrier you might not have noticed: the network gap.
In the UK, women are 27% less likely than men to have a strong LinkedIn network, which could mean fewer opportunities and less visibility.
The good news? This is a gap you can close. Whether you’re a brand or an individual, here are some top tips from Dr Nimrita S. Bassi, CEO & Founder of LinkedIn agency Marketing Essentials Lab.
🧍♀️ Tips for your personal profile
🔗 Connections
Don’t just scroll – be intentional. Pick the companies you’d love to work with. Then find the actual people who make decisions there (2–3 is plenty) and connect. Ten new connections a week might not sound like much, but over a year? That’s 500+ warm contacts.
🗞️ Content
DMs can open a door, but content makes people invite you in. One thoughtful post a week is enough to stay top of mind. Post a mix of content to keep your profile fresh. Here are a few ideas to get you started:
Thought Leadership: Share insights that make people think “they know their stuff”.
Human Stories: Wins, mistakes, lessons learned – things people can actually relate to.
Pitch Posts: A clear, non-spammy way of showing what you do and how it helps.
💬 Community
Your network isn’t just who you know, it’s who knows you. Show up in conversations, leave comments that add something real, and make your profile crystal clear. Five good comments a week can do more than a hundred “likes”.
🏢Ideas for companies
🗞️ Content
Your brand page shouldn’t feel like a brochure. Rotate between:
Thought Leadership: Data, trends, or insights that position your brand as the expert.
Human Stories: Employee spotlights, customer successes, or moments that make your brand relatable.
Pitch Posts: A simple, confident showcase of what you offer.
Weekly posts keep you visible without burning out your audience (or your marketing team).
💬 Community
Act like a participant, not a spectator. Comment on industry discussions, join trending conversations, and engage with partners or clients online. A few smart interactions each week can open doors that ads can’t.
🤝 Get some help from the experts
Check out Marketing Essentials Lab. They are offering free discovery calls for companies that are serious about taking their LinkedIn presence to the next level. Book yours here.


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